Samsung Bringsa Breath of Fresh Air to the Home Appliances Market with Three Dynamic Products at IFA 2019

Wednesday-2019-09-11 | 12:56 pm technology

Unveiling three dynamic new home appliances that enhance lifestyle and convenience for European consumers

By combining modern design and state-of-the-artSamsung technologies, the new suite of lifestyle appliances empowershouseholds with healthier, more efficient choices

Amman, Jordan Samsung Electronics Co., Ltd. will unveil three new advanced home appliances in Europe—thePOWERstick Jet™ vacuum cleaner, AirDresser, and the Cube air purifier. Together, these three home appliances, which are being introduced at IFA2019 ahead of launches elsewhere,will take Europe consumers’ breath away.


Each device offers a unique and practical solution to the many challenges of modern urban lifestyles, like clothing contamination, air pollutionand dust.


"We are excited to introduce the POWERstickJet™, AirDresser and Cubeto consumers in Europe, equipped with outstanding functionality and unmatched design to enhance consumers’ daily experience,” saidTaehwan Hwang, Corporate VP of Europe & CIS Product Management Group at Samsung Electronics. "Consumers have high expectations, seeking dynamic performance even from basic home appliances and our mission is to meet those expectations directly.”


The POWERstick Jet™ vacuum cleaneris a game-changer in terms of powerful suction capabilities.AirDresser represents a new category of clothing care appliances. It refreshes and sanitizes clothingusing powerful blasts of air and steam, enabling consumers to re-wear clothes without having to run a full load of laundry and helping them lengthen the lifespan of delicate garments. Meanwhile, the Cube air purifier couples sleek, modular design with advanced air purification technology to help consumers enjoy clean air quality at home.


Strong suction power paired with impressive filtration

The POWERstick Jet™ targets consumer demandfor suction power from their cordless vacuum cleaners to match that of corded units. POWERstick Jet™ delivers, using Samsung’s Digital Inverter Motor and Jet Cyclone System to generate up to 200W[1] of industry-leading suction power. This results in stronger cleaning and offers consumers maximized convenience.


Samsung also developedthebest-in-class 5-layer HEPA filtration system for the POWERstick Jet™. The impressive filter captures 99.999%[2]of dust particles and allergens, keeping them fromescaping back into the air through the vacuum exhaust, which underlines Samsung’s commitment to caring for the health and safety of consumers.


In the first stage of the filtration process, the main cyclone separates large dust particles, which are then trapped in another metal mesh grille filter. The Jet Cyclone serves as a second cyclone and works together with a washable micro filter to capture finer dust particles. And finally, an ultra-fine dust filter captures 0.3~10µm[3]sized dust particles. All parts and filters are washable, so the unit can be maintained hygienically.


POWERstick Jet™ comes with a removable high-capacity battery, meaning you can replace it with a spare[4]to clean for twiceas longer.


A new way to refresh clothes for consumers

AirDresser introduces a new standard of clothing care that addresses unmet consumer needs for a more efficient method of refreshing and revitalizingtheir clothes on a daily basis. Consumers want to be able to take better care of their clothes, especially if they are made of delicate materials. Consumers can now quickly and conveniently freshen up their outfit at home to always look their best, while saving time and money; trips to the dry cleaners are no longer needed.


AirDresser freshens clothes with its Jet Air system and Air Hangers, using powerful jets of air to loosen and remove engrained dust, even from deep within the fabric. The Jet Steam feature sanitizes garments gently to get rid of bacteria while Heatpump Drying also provides delicatecare for clothes by drying them at a low temperature to reduce shrinkage and heat damage. AirDresser also features a Deodorizing Filter to capture and remove odors while preventing them from building up inside the unit. It even has a Dust Filter that keeps the inside of the compartment clean by capturing the dust left floating in the air.


Available in a Crystal Mirror color, AirDresser blends advanced technologieswith unique styling, doubling as a state-of-the-art wardrobe that fits in beautifullywith contemporary living spaces.


Clean air for indoor living

European consumers are becoming moreinterestedin howthe environment impactstheir healthand are curious to learn the benefits of having an air purifier at home. Samsung Cube AX9500 is Samsung’s first air purifier model to launch in the European market, and featuresthe world’s first Wind-Free™ air purification system. Unlike other air purifiers, the Samsung Cube AX9500does not have an air draft or makes loud noises. Also, powerful air purification is provided with a 3-layered purification system that purifies and deodorizes air. First, the Washable Pre Filter extracts larger dust particles, such as pollen and pet dander. Then, an Activated Carbon Deodorization Filter reduces the presence of various potentially dangerous gases, such as formaldehyde, toluene, ethylbenzene and styrene[5]. Finally, an ultra-fine dust filter captures up to 99.97% of 0.3µmsized dust particles.[6]


The unit features a cube-shaped, modular design with contemporary aesthetics to match itspowerful, customized performance. Because they are modular, two Cubes can be easily stacked—each comes with its own docking component—so that each unit can release air in different directions depending on how they are set up.


The Cube units can also be paired in one room for extra power or separated to purify two rooms simultaneously. When paired, a seamless Bluetooth connection lets users control both units as one.


All three products can be experienced atthe Berlin City Cube at IFA between September 6 and September 11.

[1]Suction tested based on IEC62885-2 Cl. 5.8, tested at the inlet of the non-accessorized tool, at Max mode. Based on SLG (Schubert Leiter Gerätesicherheit) tests.

[2]Tested based on IEC62885-2, Cl. 5.11, Max Mode. Based on SLG (Schubert Leiter Gerätesicherheit) tests.

[3]0.3~10µm is the size of particles (including pollen and mold) that are generally invisible to the human eye.

[4]An extra battery will be sold separately as an accessory.

[5]Tested on the AX47N9*****D for toluene, xylene, benzene, ethylbenzene, styrene, and formaldehyde gases in the National Test Institute of Korea.

[6]The filter media has over 99.97% dust collection efficiency, based on a particle size of 0.26㎛, as specified by 42 CFR part 84. Tested at the National Test Institute of Korea.