MedLabs Signs Memac Ogilvy Jordan to Elevate its Communications Capabilities
Amman – June 2020
MedLabs Consultancy Group, one of the largest networks of medical laboratories in the region, accredited by the College of American Pathologists (CAP) and ISO15189 alongside various other private sector accreditations, has announced a partnership with Memac Ogilvy Jordan; the leading marketing communications agency in Jordan and part of Ogilvy Worldwide. The partnership will see Memac Ogilvy provide a range of professional services for the Jordanian and Palestinian markets, including public relations, digital marketing, and social media communications.
Chosen for its creativity, integrated marketing solutions, iconic culture-changing marketing campaigns, and passionate team, Memac Ogilvy stood out with an offering that aligned perfectly to MedLabs’ objectives and aspirations. Memac Ogilvy Jordan’s experience and history supporting major local and international clients will be key to equipping the MedLabs team with unparalleled communications capabilities to produce measurable results.
"Our partnership with Memac Ogilvy Jordan will undoubtedly add creativity and inspiration to our communications for the benefit of all our stakeholders,” commented Dr. Hassib Sahyoun, CEO of MedLabs Consultancy Group.
"This partnership signifies a new chapter that will not only bring us closer to our customers by sharing scientific knowledge; it will more effectively demonstrate our leading capabilities as we meet their interests and needs. When communicating in the medical field, we often face the challenge of different health habits and mentalities across our society. It is for this reason that we decided to invest in our online and offline communications — both of which play a hugely influential role when combined today.”
On the new strategic partnership, Habib Rihana, Managing Director of Memac Ogilvy Jordan, expressed his enthusiasm: "We know the history of MedLabs and the critical role it plays in our lives. We therefore cannot help but feel proud about this partnership. We believe the Memac Ogilvy culture is a great match with MedLabs, as we both have a strong sense of integrity and aspire to create positive change. We are confident that we will quickly become part of the many reasons MedLabs continues to lead today, and we value the trust that MedLabs is placing in our team.”
Memac Ogilvy Jordan is part of Ogilvy Worldwide and WPP; one of the largest advertising companies globally, with more than 60 employees contributing different experiences, competencies, and specialties to serve a wide range of clients from different sectors. These include aviation, telecommunications, banking services, hospitality, FMCG, medicine, and others. Memac Ogilvy is proud to be one of the furthest reaching agencies in the world, with 11 offices in the Middle East and North Africa.